Born in Ontario, Fred DiProfio has been studying and working in the Niagara wine region since 1999. Inspired by the hands-on approach of winemaking and with a genetic predisposition to wine and Italian cuisine, Fred's daily work with grapes is always rewarding. While expressing his creativity, he strives to promote and continuously improve grape growing and wine production through persistence, diligence, and knowledge. With each passing harvest, Fred draws inspiration from the grapevines, working from gut instinct and a connection to the diversity of the Niagara Peninsula. He is consistently pursuing excellence within the industry. 

“Professionally, I’m not unique. As a human, I'm not more unique than anyone else.”

Growing up as a coffee grower's child in Medellín, Colombia, Margarita's love for wine was born walking through the vineyards alongside Fred. While both worlds share many similarities, meeting and connecting with people, teaching and contributing to their experiences bring her the most joy and make her an invaluable voice of Fred Wines. Stimulated and inspired by the passion and energy of those around her, she loves expressing herself through painting, pottery and woodworking. However, she is most proud of her accomplishments as a mother. 

“Do things right or don't do them at all.”

Chris's interest in winemaking began right out of high school, leading him to get his first job in the Niagara wine industry in 2005. A graduate of the Niagara College Wine & Vit program in 2010, Chris has worked for various wineries throughout the region and Australia, continuously developing his knowledge and skills. His pragmatic approach to winemaking intuitively captures the personality of each wine. His passion, creativity, and tireless work ethic form the foundation of his career. With every harvest, he learns and grows, constantly striving to better himself and explore new techniques and styles for future vintages.

“If you’re working on something you really care about, you don’t have to be pushed. The vision pulls you.”

-Steve Jobs

Originally from North Bay, Ontario, Jack's passion for wine has taken him through Europe, Australia, and New Zealand - over 30 countries worldwide! Now a proud graduate of Niagara College's Winery and Viticulture Technician Program, he's on a mission to inspire others, showcase Canada's wine potential, and master the art of winemaking.


“Under Fred's guidance, I've learned the delicate balance between what needs to be done versus doing what you want to do.”